Are you the ‘Happiest Pinoy?’

When Cebuana Lhuillier concludes  its  search  for  the  Happiest  Pinoy next year,  the winner will  certainly  have a million more reasons  to  be  happier. After all,  he or she will receive P1 million.

Happiest Pinoy 2010 Winston Maxino with Jean
Henri Lhuillier, PJ Lhuillier Inc.president and
chief executive during the launch of the Search
for the Happiest Pinoy 2014.
The  company  will  also make  other Filipinos  happy  as the  nine other  finalists in  the search will  each receive P50,000. Happiest Pinoy Student and  the  Happiest OFW awardees get P25,000 apiece. It will  not  be  easy  to  win as 50,000 nominations are  expected.

When  it  was  first  launched in  2009, only  300  entries  were  received  by  the  organizers. This time, they  expect  entries  to  almost  quadruple with  the  help  of  social  media.

The launch had a festive  and  circus-like ambience with clowns,  jugglers, plus  games  for  the  guests’  entertainment.

“Filipinos  are  known  to  be  among  the  happiest  people  on  earth,  we  have  shown  that  in  the  past  that  even  in  times  of  disaster, we  can  still  smile  and  not  lose  hope. The  world  admired  the  Filipinos’  resiliency  after  Typhoon  Yolanda  and  these  are  the  two  Filipino  traits  we  want  to emphasize,  positivity  and resiliency. And  we  want  to  spread  this  spirit  to  all,” said Cebuana Lhuillier  president  and  chief executive Jean  Henri  Lhuillier.

Happy together. From left: Philippe Andre Lhuillier,
vice president, Cebuana Lhuillier Services Corporation;
Maxino, Happiest Pinoy 2010; Rommel Arellano,
Happiest Pinoy 2012 and family; Jean Henri Lhuillier,
president and chief executive, PJLI; Jonathan Batangan,
general manager, Cebuana Lhullier Insurance
Solutions; and Michael Sena, Integrated Marketing
Communications Group head, PJLI.
“With our  search  for  the Happiest  Pinoy 2014 among  100  million  Filipinos  here  and  abroad,  we  want  to  recognize  outstanding  Filipinos  who are  able  to  rise  above  life’s  challenges and  positively impacts  the  lives  of  other  people with  their  positive  outlook  in  life,  our  way  of celebrating  the Filipino  values  of optimism  and  hope among  Filipinos,” said Michael Sena,  PJ Lhuillier Inc. Integrated Marketing and Communications Group head.

Now  on  its  third  year, the  first  winner  was business  executive Winston Maxino in  2010, who was  diagnosed  with a Ankylosing Spondylitis,  a  degenerative  bone  disease. His daughter  had  Down Syndrome,  but  it  was  not  enough  for  him  to  lose  hope,  even becoming  a  balloon  artist  to  help  entertain his daughter and  other  kids. On the second  edition of the search, the winner  was Rommel  Arellano,  a  guidance  counselor  and  motivational  speaker who  was  afflicted  with polio  at  the  age  of  one,  and  was  known  in his  hometown  in Limay,  Bataan  as  “tsinelas’’  as  he  used  to  walk  around  wearing  slippers  on  his  hands. He also rose  above  this challenge  and  served as  an  inspiration  to  others.

From left: Michael Sena, Integrated Marketing
Communications Group head, PJLI; RJ Ledesma
and Sam YG, Happiest Pinoy Ambassadors;
and Jonathan Batangan, general manager,
Cebuana Lhuillier Insurance Solutions
Maxino  and  Arellano attended the  launch  and  shared  their  experiences  of  being  winners.

Tasked  with  screening  the  thousands  of  nominees  will  be  a  board  of  judges composed  of CNN 2009 Hero  of  the  Year Efren Penaflorida, Camarines Sur Rep. Maria Leonor Robredo, McCann-Erickson chairman emeritus Emily Abrera, assistant secretary Anne Corominas, Cebuana Lhuillier Insurance Solutions general manager Jonathan Batangan, corporate  trainer Francis Kong, broadcast journalist Luchi Cruz-Valdez and  previous  winners Maxino  and  Arellano.

Accomplished  nomination  forms can  be  mailed  together  with  supporting  documents to Search  for Happiest Pinoy Secretariat, PJ Lhuillier Group of Companies, 2/F Annex 2, PJL Corporate Centre, 1782 N. Garcia cor. Candelaria Sts. in  Makati  and  can  also  be  emailed  with  scanned  documents to www.happiest - Nomination  and  submission  of  entries  will  be  up  to March 31, 2015.



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