Drunk in gold

“Shining, shimmering, splendid” is indeed a phrase that suits Dubai very well. Known for all things lavish and opulent, the city is a millionaire’s playground and offers some of the world’s most luxurious and indulgent experiences.

As if Dubai can’t get any more excessive, its citizens, both local and international, have found yet another way to splurge. For $150, those with a discerning palate can now enjoy a bottle of alcohol-free sparkling white wine infused with 23- and 24-karat gold particles.

Lussory Gold, which recently made its debut at upscale Dubai restaurants, is produced by Spanish company Dismark Products. The wine is certified ‘halal’ for containing zero-percent alcohol, achieved with “a new patented dealcoholization system” that is said to be able to eliminate all of the wine’s alcohol content while retaining its structure and taste.

Lussory Gold is a
non-alcoholic drink
infused with gold
This extravagant “alcohol removed” beverage is expected to be a hit in Dubai, where consumption of alcohol is regulated and public display of boozy drinks is banned altogether. Hotels do serve alcoholic beverages at their bars and restaurants, but only do so with special licenses.

The suspended flecks of gold—don’t worry, it’s edible—accentuate the wine’s bubbles, “creating a magical movement of great beauty,” according to the description on (The Lussory brand also carries red, white and brut alcohol-free wines without the gold embellishment.)

Gold leaf, or gold that has been hammered to be a very thin sheet, is a favorite high-end culinary ornament because it signifies luxury and exquisiteness, and does not affect the taste of the food or drink it’s blended in. The practice of mixing pieces of gold leaf into liquors has been around since the 16th century as the metal was believed to have medicinal properties.

So if you’re not in Dubai and want something more with a kick but equally golden, you’ll be happy to know that gold-infused liquors are available in other parts of the world. One of them is Original Danziger Goldwasser, a Polish root and herbal liqueur with 40-percent alcohol, traditionally called the “vodka of Gdansk.” Each 750-ml bottle retails online for about $30.

You may also be interested in the Swiss cinnamon schnapps Goldschlager. Containing 13mg of gold leaf per 1-Liter bottle, the spicy elixir is used to make several cinnamon-based cocktails, including Glitterbomb, Golden Coke and Liquid Kryptonite. It costs around $25 for a 700-ml bottle.

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