Jones Lang LaSalle (JLL) celebrates its 20 years of existence in the Philippines with a new look and readiness to face new challenges in the real estate industry.
JLL, known all over the world for its never-ending offer of real estate services, had the millennials in mind when it recently launched its new brand identity dubbed “Achieve Ambitions.”
This is not to leave behind the more matured generations though as it seeks to maximize “your dream and achieve your ambitions, no matter how challenging it may be.”
Sheila Lobien, JLL Regional Director and Head of Project said “Because really JLL is a company that to achieve ambition is the truth behind what we do. So in Filipino, there is something we called “Tupad pangarap.” The achieve ambition that is our new slogan.”
Chris Fossick, JLL’s Managing Director for Singapore and Southeast Asia guarantees “We continue striving our best to serve our clients here in the Philippines” Serving excellence is indeed what want most of the people.
JLL’s new look jibes well with the appointment of Christophe Vicic as Country Head of the Philippines.
JLL is striving to innovate so it can always be several steps ahead; be socially, financially, and environmentally sustainable; empowered by diversity and inclusion; and the smartest when it comes to data, insights, and technology.
That is the best of experience and expertise that JLL brings to its clients and employees in the realm of real estate services.
Established as Jones Lang Wooton in London 250 years ago, JLL entered the US market in the 70’s. The success it enjoyed in the US operations on the back of a strong global potential led the company to merge with La Salle Partners in 1999. That particular moment served as the turning point for JLL, which then jumped the crossroads from a private partnership to publicly listed firm at the New York Stock Exchange.
From then on, the opportunity to branch out to other countries became inevitable.
It was The Enterprise Center (TEC) in Makati which started JLL’s operations in the Philippines back in 1997. A building of such magnitude required a property expert who could take charge of marketing, leasing, and management as seamless as possible.
Lindsay Orr, Chairman of JLL Philippines, recalled that they managed TEC for around five years. “We started operations during the constructions phase and managed it until it was fully occupied and beyond. But what was more notable was how the quantity of properties built and developed after TEC improved substantially,” she said, believing that the quality of work that they put in TEC helped real estate developers and as an encouragement for them to come up with buildings which are resilient and stunning both in structure and design.
Lindsay added that much of growth of JLL in the Philippines can be traced to the entry and robust development of the BPO industry in the country beginning in 2002.
With the entry of BPO companies came the high demand for office space, and consequently, the upward spiral of the real estate industry. JLL was more than able to satisfy this demand, translating to as much as 75% to 80% growth in their business at that time.
Today, Orr is proud to say that JLL has held the helm and is consistently recognized as one of the best property consultancies in the Philippines. JLL is also globally recognized in the Fortune 500 World’s Most Admired Companies List, and also as a World’s Most Ethical Company
Orr explained that as more owners and developers are coming to realize the value of their own real estate portfolio, more have also come to realize the value of work done by JLL.
And for Orr, this has motivated them to work even harder and better so they can provide premiere service for their clients as well as more rewarding experience for their employees. With reports from Kathlene Ann Go
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