Former TV host finds sweet success in cake business
The business thrived on customization. "What makes it special is that we make sure that customers will be satisfied for the distinct taste and presentation because we put passion and hard work in every cake that we make," she says. "We treat our customers as our boss, so we let them decide what design fits their festivities. For years now, we have established a good relationship with our dear satisfied customers. That's why they keep coming back to us and provide non-stop referrals," Angelica says.
Social media also proved helpful in providing free publicity. "We are very thankful to social media platforms [Facebook, Instagram] for being a great tool and avenue in promoting and disseminating information with regards to our pastries and culinary products," says Angelica. The couple tapped ride hailing/food delivery apps to deliver their products to customers. "These apps are very convenient for small enterprises like ours. We keep ourselves updated for the latest food trends and fads, so we can go head-to-head against other culinary delivery businesses. Name it, and we can prepare it," she says.
"My plan is to continue this venture in the midst of this pandemic. As they always say, it’s our 'diskarte' on how to still flourish during these trying times that will make our businesses prosper. It’s not yet time for us to rest and we must double the effort," says Angelica. Most importantly, Angelica holds on to her faith. "I believe that our God is a loving God and the best will still prevail for us. We have to hang on with our faith and strive more to overcome the crisis," she says.
Angelica who studied HRM at Asian College Quezon City says she wants to grow the business as their family expands. "My focus for now is for our business to grow, aside from having our first baby. My husband and I always wanted our first child. We want to provide our future children the best in life. That's why we are working hard. I guess that's what every parents dream for their families," she says. She encourages other entrepreneurs not to lose hope. "My advice to those venturing into SMEs is to hang on and strive more in order for us to cope during these extraordinary and trying times. It shall pass and will be just part of our history," she says.
"Let us keep our faith in the Almighty God burning because He is a loving and protecting God. Keep our faith. Prayers and hard work are the two vital ingredients of a fruitful, exciting and savory life," she says.
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