PLDT brings ‘barya-barya surfing’ to the masses

From left: Carlo Subido, Intel Philippines Business Development manager; Patrick Tang, PLDT HOME Voice Solutions head; Oliver Ng, PC Express president; and Robby Ventura, Radiowealth Finance Corporation Business Development head.
Access to Internet has never been as much sought after as it is today. Day-by-day, thousands of Filipinos feel the need to go online for several reasons – socialize through Facebook and Twitter, check e-mail, play games, to name a few. Furthermore, age has become less of a barrier to access, with end-users becoming younger and younger; as soon as they start to understand how to fiddle with keyboards and mouse pointers, they are good to go. Of course, this phenomenon does not discount the seniors, too. In the advent of the increasing demand for access to the world wide web, PLDT KaAsenso recently partnered with PC Express, Intel, and Radiowealth Finance Corp. (RFC) to conceptualize and roll out “Cyberya” – an integrated entrepreneurial solution for Filipinos who want to start their own minigosyo or earn more by providing a convenient Internet access solution for customers to surf the net for as low as P1. Imagine enjoying four minutes of internet for just P1! That’s the power of “barya-barya surfing.” “We came up with an integrated package that provides reliable broadband connection and expert hardware configuration that can be availed of through affordable financing scheme,” said Patrick Tang, head of PLDT HOME Voice Solutions. “We are confident that through Cyberya, we can empower our local entrepreneurs, and simultaneously offer end users access to technology. This is part of PLDT KaAsenso’s thrust towards nation building – to empower minigosyantes and their families, and even their customers.” Targeted at micro-businesses, Cyberya is composed of a computer set top box equipped with a timer and a coin slot, which customers, while waiting in line for their turn to make a purchase, can use to check their Facebook account, or just simply surf the net. Thru the partnership of pioneering institutions, Cyberya is powered by robust technology with PLDT’s wireless broadband, an Intel processor and Windows operating system. It may be ideal in places with high demand for Internet access, where masses frequent in their day to day activities. “We are very excited to quickly roll out this great and innovative concept,” added Tang. “We will provide a compelling warranty and after-sales support service to make this sustainable for the operators, and also help them promote Cyberya.” The basic Cyberya Package investment is P16,498.00. P15,499 for the unit, plus P999 for the initial cash out for the first month of the Internet connection. There are several payment options to pay for the PC set: through cash, credit card or loaning. Minigosyantes interested in setting-up Cyberya in their establishments need not pay a huge up front to avail of this solution. To ensure this, RFC offers flexible financing schemes and only requires a minimum of 20 percent down payment, and then the remaining cost of the PC set can be loaned and settled on a monthly basis, for 12 months. “The basic package comes with Windows-based computers and will be running on Intel processors” said Carlo Subido, business development manager of Intel. “This product is extending the coverage beyond the entrepreneur; we are also targeting those who don’t have PCs at home.” said Oliver Ng, president of PC Express:  “We partnered with Intel to create the unit with the box. We wanted to come up with a complete solution, instead of just selling the PCs. With our partnership with PLDT KaAsenso, we are now able to offer connectivity to our customers who want a complete system.” Robert Ventura, AVP and head of Business Development of RFC, also assures on the affordable financing component of owning a Cyberya unit. “We target those who don’t have credit cards, particularly entrepreneurs in a lot of provinces in the country where we have presence,” he said. “We are financing the Cyberya units with no collateral up front.” Launched by PLDT KaAsenso in mid-February, Cyberya units are now available in Metro Manila and Luzon, and will be rolled out nationwide within the year.
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