He became widely popular for being the Big Winner of Pinoy Big Brother Teen Clash of 2010 at age 16.
Filipino Australian James Reid was then a newcomer in the Philippines, and the main reason he joined the program was to make friends. He has since appeared in ABS-CBN shows like Pintada, Good Vibes, and MMK, acquired various endorsements, and released a self-titled album under Viva Records.
And now, James has bagged the leading man role in his first ever movie, Diary Ng Panget. With the popularity of the book upon which the movie is based, James has gained more followers all eager to be called his friends.
James plays Cross Sandford, the Student Council President and star athlete in Willford Academy. He is also a commercial model and very popular around the campus. But behind the pretty-boy looks is a nastiness that causes great distress to Eya (Nadine Lustre), his personal maid hired by his father. Cross goes from dumping tons of tasks on her to humiliating her in public.
In real life, James assures that he is not at all mean like Cross. “It’s really not my character,” he says. In fact he describes himself as shy. But to make his portrayal convincing, he had extensive acting-workshop under seasoned actor Pen Medina, plus Tagalog lessons. “With his motto in life being “Carpe diem” (Seize the day), James makes good of the opportunities coming his way. Diary Ng Panget The Movie is certainly one of them and he is ever thankful for Boss Vic’s confidence in him.
Asked if he could fall in love with a girl who’s not physical attractive, James saus it is possible if the girl is beautiful inside. According to him, a beautiful person is “Someone who is incredibly smart or kind. Someone who lives to make everyone around them happy.”
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