Asia Society - Media Partner

Most awarded TV network in public relations

ABS-CBN Corporation won a total of seven Anvil Awards, considered as the Oscars of the public relations industry in the country, and making it as the most-awarded TV network in this years race for its outstanding PR programs and tools. The Kapamilya networks necrological services that paid tribute to an entertainment icon, campaigns for the silver anniversary celebrations of its flagship primetime TV newscast and an AM radio station, relief operations for typhoon victims, station ID that highlighted the uniqueness of Pinoy summer, and an internal campaign that engaged ABS-CBN employees through various services were awarded by the Public Relations Society of the Philippines. Salamat, Tito Dolphy, ABS-CBNs necrological service and tribute to the King of Philippine Comedy staged within 24 hours after Dolphys death won for efficiently harnessing the companys people and resources and brought together Dolphys family, friends, colleagues, and even competing TV networks and media organizations. More than 6,000 fans attended the event that was carried out with no glitches. ABS-CBN Regional Groups online advocacy campaign Choose Philippines earned recognition for successfully engaging online users to share their local adventures and tourism discoveries in the country. Since the site went live in April 2011, the websites page views have reached more than 2.4 million total page views and continues to grow especially after the success of its promotional music video campaign Piliin Mo Ang Pilipinas, sung by Angeline Quinto and Vincent Bueno. ABS-CBN Foundation Inc.s Sagip Kapamilya was cited for its Sagip Kapamilya Ondoy Relief Operations, which raised funds and provided relief and rehabilitation for the victims of typhoon Ondoy. TV Patrol won an Anvil for its integrated multimedia campaign TV Patrol: 25 Taon ng Pagbabalita that celebrated ABS-CBNs primetime newscasts achievements in setting the news agenda, actively engaging in nation building, exposing irregularities and shortcomings of public offficials, and doing public service that helped the nation recover from man-made and natural disasters. Similarly, the leading AM radio station DZMM Radyo Patrol 630 won for its year-long 25th anniversary celebration DZMM SilveRadyo that culminated with a concert at the Araneta Coliseum and reinforced how it has remained true to its slogan una sa balita, una sa public service for more than two decades. ABS-CBNs 2012 summer station ID Pinoy Summer Da Best Forever, created by ABS-CBN Creative Communications Management, won for painting a picture of how Filipinos are proud of their heritage and values as reflected in the various festivals of the country. Lastly, ABS-CBN Internal Communications, under the Corporate Communications Division, won an award for engaging the employees through various communication tools and activities that strengthened their affinity as Kapamilya and making them the companys best brand ambassadors. ABS-CBN won a total of seven Anvil awards vs TV5s three and GMA with none.
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by The Standard. Comments are views by readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with The Standard editorial standards, The Standard may not be held liable for any false information posted by readers in this comments section.