When Cebuana Lhuillier concludes its search for the Happiest Pinoy next year, the winner will certainly have a million more reasons to be happier. After all, he or she will receive P1 million.
The company will also make other Filipinos happy as the nine other finalists in the search will each receive P50,000. Happiest Pinoy Student and the Happiest OFW awardees get P25,000 apiece. It will not be easy to win as 50,000 nominations are expected.
When it was first launched in 2009, only 300 entries were received by the organizers. This time, they expect entries to almost quadruple with the help of social media.
The launch had a festive and circus-like ambience with clowns, jugglers, plus games for the guests’ entertainment.
“Filipinos are known to be among the happiest people on earth, we have shown that in the past that even in times of disaster, we can still smile and not lose hope. The world admired the Filipinos’ resiliency after Typhoon Yolanda and these are the two Filipino traits we want to emphasize, positivity and resiliency. And we want to spread this spirit to all,” said Cebuana Lhuillier president and chief executive Jean Henri Lhuillier.
“With our search for the Happiest Pinoy 2014 among 100 million Filipinos here and abroad, we want to recognize outstanding Filipinos who are able to rise above life’s challenges and positively impacts the lives of other people with their positive outlook in life, our way of celebrating the Filipino values of optimism and hope among Filipinos,” said Michael Sena, PJ Lhuillier Inc. Integrated Marketing and Communications Group head.
Now on its third year, the first winner was business executive Winston Maxino in 2010, who was diagnosed with a Ankylosing Spondylitis, a degenerative bone disease. His daughter had Down Syndrome, but it was not enough for him to lose hope, even becoming a balloon artist to help entertain his daughter and other kids. On the second edition of the search, the winner was Rommel Arellano, a guidance counselor and motivational speaker who was afflicted with polio at the age of one, and was known in his hometown in Limay, Bataan as “tsinelas’’ as he used to walk around wearing slippers on his hands. He also rose above this challenge and served as an inspiration to others.
Maxino and Arellano attended the launch and shared their experiences of being winners.
Tasked with screening the thousands of nominees will be a board of judges composed of CNN 2009 Hero of the Year Efren Penaflorida, Camarines Sur Rep. Maria Leonor Robredo, McCann-Erickson chairman emeritus Emily Abrera, assistant secretary Anne Corominas, Cebuana Lhuillier Insurance Solutions general manager Jonathan Batangan, corporate trainer Francis Kong, broadcast journalist Luchi Cruz-Valdez and previous winners Maxino and Arellano.
Accomplished nomination forms can be mailed together with supporting documents to Search for Happiest Pinoy Secretariat, PJ Lhuillier Group of Companies, 2/F Annex 2, PJL Corporate Centre, 1782 N. Garcia cor. Candelaria Sts. in Makati and can also be emailed with scanned documents to www.happiest - email@example.com. Nomination and submission of entries will be up to March 31, 2015.
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