A pink war
Breast cancer is responsible for 502,000 deaths per year worldwide, according to the World Health Organization. Avon has helped women fight the disease. Its efforts to support the cause have enabled more than 18 million women around the globe to receive free mammograms and breast cancer screenings.
Avon is determined to see an end to the disease with its Kiss Goodbye to Breast Cancer (KGBC) 2014 campaign. Avon is gearing up for its biggest fight yet, as it stages the Avon Pink Walk and Run (WAR) Against Breast Cancer for the cause’s 12th year here in the Philippines.
The recent launch’s ground zero was the Philippine Army Officers’ Clubhouse in Fort Bonifacio where a briefing was executed in true military fashion. Attendees were educated on the paramount importance of early detection and regular self-breast exams to combat breast cancer. Avon Philippines president and general manager Julie Tatarczuk served as Commander-in-Chief, who briefed the attendees on this year’s campaign and the global beauty brand’s unwavering commitment against the disease.
“I am grateful for the opportunity to stand before all of you today and invite you on Avon’s important mission. This mission entails all of us to join a war. A war all of us need to be a part of because it can hurt the people we love. It is time that we fight back. It is time we provide people with the ammunition to survive the disease,” said Tatarczuk.
“This year, we are waging an all-out war. We leave no woman behind. The Avon Pink WAR is proof that as the company for women, Avon will never back down from the fight against breast cancer. We encourage everyone present today to stand with us as part of the Pink Army and help us spread awareness on this disease. Through early detection and regular self-breast checks, we can win this war against breast cancer.”
The battleground was further shaken up with the unveiling of powerful ammunition by KGBC ambassador Solenn Heussaff who, together with an infantry of pink-clad dancers, taught the attendees the Dibdiban Dance. The dance, which creatively teaches women how to do self-breast exams, will be released via Avon Philippines’ Facebook page.
“The dance is more than just entertainment. It’s a call to spread awareness on breast cancer. Avon wants women to be familiar with their bodies and regularly conduct self-breast exams. This is our most powerful weapon and the more women know about this, the better our chances of scoring sweet victory against the disease,” said Solenn.
Solenn will be joined by fellow GMA 7 stars Kris Bernal, and Rocco Nacino in the frontlines of the ultimate battle which will take place at the SM Mall of Asia Grounds on October 12. The battle will consist of the Walk and Run (WAR) events where brave souls can enlist in the Pink Army to join the cause.
Enlistment fee is P550 for the 5k run and P700 for the 10k run. The fee is inclusive of the AVON WAR Kit which includes a singlet, race number, and giveaway. Those joining the Walk can enlist for P299, inclusive of a WAR shirt. Supporters can also purchase a Limited Edition Skin-So-Soft Lotion made for KGBC at Php 300 to help the cause.
Uniting with Avon in combat are the Philippine Cancer Society, GMA Network, Inc., SM, and Ford Philippines. Proceeds from the WAR will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.