Helping modern moms

Mothers take on many roles. I am in that situation, being a home-based designer handling various clients each day; a lifestyle journalist, sometimes a retailer selling random stuff online and wife and a mother of one. I handle everything without the help of a nanny or live-in help.

United in helping mothers save time and do
more are Electrolux endorsers (from left):
chef Bruce Lim, mommy blogger Janice
Villanueva, celebrity mom Cheska Kramer,
chef Rosebud Benitez and radio DJ and
proud mom Delamar Arias.
Like many mothers, I am budget conscious when buying things for the house—from food to clothes.

​I see to it that my family gets the best value out of every purchase. Money, they say, doesn't grow on trees. We also bank on innovations to make our daily routines more efficient and effective.

I'm glad companies like Electrolux help busy moms in doing their household tasks by coming up with useful gadgets and appliances.

Doing the laundry is one household chore that can be time-consuming but it's something that needs to be done. More and more moms are getting washing machines and dryers for easier laundry jobs.

Electrolux has come up with the concept Delightful- E Simple, which promotes an easier life for mothers. Their top-of-the-line products, Electrolux Time Manager Washer and Dryer and Electrolux Stainwand Top Load Washing Machine help save time, money and effort by letting you wash more clothes in one go.

Electrolux Time Manager Washer and
Dryer help save time, money, and
effort by letting you load more clothes
in one go.
The Time Manager Washer and Dryer comes with customizable wash times and temperatures and a Load Sensor that recommends the right amount of water and detergent to use to ensure that laundry resources are maximized and not wasted. It also comes with a Refresh program that uses Vapour Action to relax fibers and remove wrinkles from clothes via steam. The Stainwand Top Load Washing Machine works wonders in removing tough stains with its retractable ultrasonic wand that spot-treats and loosens stains so clothes are easier to wash. The T-Drive Technology, meanwhile, uses an advanced agitating action to help remove stains faster while preventing damage to clothes.

Electrolux also came up with a smart way to budget things out for moms, such as the Savings Calculator. It is an easy-to-use Facebook app designed to help you track your laundry expenses and savings. The daily savings may seem small but over a year, it may give you enough funds for a brand new smartphone.

“Electrolux understands that every peso and second counts,” said Andrea Pionilla, marketing manager of Electrolux Philippines.

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