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Turning old clothes into quilts

Electrolux’s annual clothes donation drive is back with a twist. This year, Electrolux will continue to collect and wash your donated pre-loved clothes, but will add a personal touch to the advocacy.

Apple Villar, Electrolux product
manager for Fabric Care
From simply collecting pre-loved clothes for calamity-stricken survivors, Electrolux, in partnership with Gawad Kalinga’s Trese, will add extra warmth by transforming unusable donated clothes into quilts for new born babies from orphanages and other communities.

Quilts are traditionally made to preserve a story told by each piece of fabric sewn to form it. In Delightful-E Simple to Share, these quilts will document a story of underprivileged moms helping new-borns in need. This new twist to Electrolux’s advocacy aims to show that sharing goes beyond donating clothes.

Electrolux’s advocacy
aims to show that
sharing goes beyond
donating clothes.
Electrolux challenges you to give a bit more of yourself to those in need. Share a special piece of clothing that is close to your heart. Join the Simple to Share Instagram & Twitter Contest for a chance to win one of the four twin tub washing machines from Electrolux and Breeze laundry detergent gift packs. Follow these three easy steps to join: (1) take a photo of a special piece of clothing that you are willing to donate; (2) tell us why it’s special to you and why you wish to donate it, and (3) use the hashtags #DelightfulE and #SimpleToShare and tag @ElectroluxPH.

The Simple to Share Contest will run until September 30, 2014.

To know more about Electrolux Delightful-E Simple, visit The Electrolux Little White Book or follow @ElectroluxPH on Twitter and Instagram.

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