Special Report on the Economy

A new pizza experience

We love going to places where we have made many memories. As the brand experts say, it's not the product that makes a brand remarkable, but the experiences people have in relation to it.

Pizza Hut recently launched the Make It Great Campaign which shares the newest brand repositioning for a more wonderful dining experience for families and group of friends.

Elaine Guzman, vice president of marketing of Pizza Hut Philippines, says the brand has always focused on food products in their advertisements. Now it's time that they come up with a new approach that will not only make customers enjoy their food, but would remind them that life is beautiful and special.

The world's number one pizza chain introduces new exciting menu offerings and gives their restaurants a warmer ambiance which brings every diner to a whole new Pizza Hut experience. The campaign is all about making every moment of your life count.

Along with the campaign, Pizza Hut introduced 17 new products, including the Fish, Cheese’n Chips Platter, which is fish fillet breaded and crisped to perfection and served with American fries and jumbo mozzarella sticks with zesty garlic dip and chunky tomato dip.

For the main course, there's Bacon Margherita, pizza topped with tomatoes, basil and imported mozzarella and cheddar cheese made sharper with crisp bacon strips; Southern Fried Chicken, the classic US South style deep fried chicken, Meatlover’s Paella, a Spanish inspired dish of saffron-flavored rice sautéed in all meat ingredients, as well as the Cajun Fish ‘n Rice, fish fillet breaded and crisp to perfection served with steamed rice and creamy garlic dip.

Pasta lovers have a reason to celebrate with Puttanesca, a classic combination of rich tomato herb sauce, black olives, capers and anchovies with a hint of chilli. Also to watch out for are the Penne in Tomato Cream Sauce, penne rigate and chicken strips, sautéed with fresh tomato salsa and cream sauce, topped with parmesan cheese and the Seafood Vongole, spaghetti with clams, scallops and shrimps sautéed in garlic, olive oil and white wine. All pasta dishes use Divella, a brand of authentic Italian noodles.

Pizza Hut tops off these treats with refreshing new drink options such as the Italian Cream Soda, a sparkling soda with delightful lemon apple and caramel flavors made special with a dollop of whipped cream. The new Big Group Feasts for family and friends are also being offered for Dine-in and Delivery that are best for group sharing.

More vibrant stores

Bringing to the core ambience, style and an overall enhanced in-store customer experience that inspires closeness, warmth and comfort, Pizza Hut will also launch a series of restaurant redesign projects across the Philippines.

Clean lines, warm lighting, classy and playful murals made all the more vibrant with hues of red, and shades of brown for a cozy yet sophisticated dining experience for Pizza Hut customers. The design follows the "affordable casual dining restaurant" concept, a marriage between the latest restaurant design trends, best design practices from all over the region and design guidelines from Pizza Hut parent company, YUM Restaurants International.

Special treats and promotions

Pizza Hut will offer special coupons and freebies for customers as well as free wifi in major stores nationwide. All kids dining in the restaurant will also be treated to an entertaining balloon twisting number from the staff.

For more information, check out Pizza Hut’s Web site at www.pizzahut.com.ph, dial 911-1111 for deliveries in Metro Manila or be a fan of Pizza Hut on Facebook.


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