They say that change is the only permanent thing in life. Change is what keeps life dynamic. Sometimes, change can be unsettling but it has to happen for other things, hopefully good, to come next. And who better than the youth to initiate changes in society?
Cat@lyst, a Tattoo-branded corporate social responsibility initiative, teamed up with with Global Shapers Manila Hub to challenge the youth to come up with solutions to the problems in their communities.
The Global Shapers Manila Hub is composed of individuals with potential for future leadership roles in society. It is part of the Global Shapers community, a global program of the World Economic Forum.
Global Shapers Manila Hub includes Tattoo brand ambassador Bianca Gonzalez; Save Philippine Seas co-founder Anna Oposa; San Vicente, San Vicente Mayor Pie Alvarez; doctor and researcher on neglected tropical diseases Harvy Liwanag and Mano Amiga Academy co-founder Lynn Pinugu.
For its first project, Cat@lyst seeks to harness creativity, energy and social media through a youth challenge with the Global Shapers acting as mentors. Tattoo and the Global Shapers are hoping to encourage the youth to make concrete and feasible solutions to the problems of their communities such as air pollution, traffic enforcement, crime prevention, among others.
“We are looking for a realistic solution that has an ICT component and has the potential to be replicated in other communities. We need young people who have a genuine desire to help,” said Dong Ronquillo, head of Tattoo Nomadic Broadband Business.
“We have a lot of exceptional young people who can act as a catalyst toward social and economic change. So together with Globe, we want to harness their capabilities with the help of ICT and social media to come up with realistic solutions to real community problems,” said Gonzalez.
Filipino citizens, aged 18-30, can submit a proposal via a one-minute video entry from May 2 to 31 which meets the following criteria: innovation (demonstrates creativity and originality), implementation feasibility (proposal should be executable in the given timeline and proponents should demonstrate capability to mobilize stakeholders involved) and impact (provides a long-lasting solution to an existing social problem).
Fifteen entries will be shortlisted, using feasibility, originality, and scalability as criteria, and the entrants will be invited to the Asian Development Bank’s “The Shapers’ Lap” next month, and five winners will be announced during the Tatt Awards Night on June 28, 2013, with a cash grant of P200,000 each.
Application forms may be downloaded from the Globe Cat@lyst Web site www.catalyst.com.phand from the entries, 15 will be shortlisted. Five winners will then be chosen in June and will be awarded a P200,000 cash grant for program development, mentorship and ICT support.