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Aliw honors Nora Aunor with Lifetime Achievement

By Eton B. Concepcion | Oct. 14, 2013 at 06:00pm
Awards keep coming for Nora Aunor, this time a ‘lifetime achievement award’ at the 26th Aliw Awards in recognition of her ‘unparalleled contribution to movies, TV, recording, concerts, and theater.’

It was presented at the star-studded awards Tuesday night at the historic Manila Hotel. The night reunited her with movie partner Tirso Cruz III who won Best Featured Actor in a Musical.

Nora Aunor, multi-awarded in film, recording, and theater Nora Aunor, multi-awarded in film, recording, and theater


Awards of this kind would not be complete without going on a trip down memory lane of La Aunor’s phenomenal rise as singer and recording artist.

Did you know that three songs helped shape Nora’s emergence as a popular singer, “The Way of a Clown,” the first song that Nora learned as a little girl, “You and the Night and the Music,” which won for her the future superstar’s first champion’s trophy at the Darigold Jamboree singing contest; and “Moonlight Becomes You,” her memorable winning piece at the 1967 grand finals of Tawag ng Tanghalan, the pioneer national singing contest.

The girl with the golden voice first gained international notice when she did the front act in the concert of the great American ’60s pop singer—Timi Yuro at the Araneta Coliseum.  American ‘old standards’ is a major influence in Nora’s growth as singer. Yuro fell in love with Nora’s singing voice that she expressed her desire to get Nora adopted by her mother and bring her to the USA.

Aunor was signed up to a recording contract with Alpha Records in 1968, which marked the beginning of the golden age of the local recording industry. The Philippine Record Dealers Association named Aunor Best New Artist in 1969 and the top Selling Female Records Singer in 1973.

Hailed as the Queen of Northern Luzon for 100 Hit Records in 1974, Nora’s popularity as a recording artist in late 1960s and early 1970s, took local records soaring up to an unprecedented 75 percent of national sales. Her iconic cover of “Pearly Shells” in 1971 has remained as one of the country’s biggest-selling singles. Nora was bestowed the Aliw Gallery of Distinction Award in 1984.

In her recording career, Aunor released more than 360 singles and recorded more than 500 songs and over 50 albums. She had a record more than 30 gold singles with estimated gross sales of one million units. Aunor’s Handog, her first major concert at the Araneta Colesium in 1991, equaled the record audience attendance of the The Beatles and Frank Sinatra concerts.

The Organisasyon ng Pilipinong Mang-aawit (OPM) gave Aunor its Dangal ng OPM Award while the 24th Aliw Awards honored her with a Lifetime Achievement award for Singing and Acting, both in 2011.

Nora has the rare distinction of having won ‘lifetime achievement award’ in films, recording and theater.
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