News Flash

September 04, 2015, Friday
  • Maynilad announces water supply interruptions in some of its service areas on Thursday & Friday next week. 2 hours ago |
  • 1 of 2 men who fell off Magallanes flyover while on board a motorcycle declared dead on arrival at Pasay City Gen. Hospital. 2 hours ago |
  • PNP HPG asks LGUs in areas along EDSA to deploy 1 cop & 1 investigator at ‘choke points’ in case accidents happen. 2 hours ago |
  • Bike lanes along EDSA being installed. 2 hours ago |
  • White Plains shooting suspect Jose Maria Abaya identified by new complainants in a 3rd shooting spree in Caloocan City. 2 hours ago |
  • PNP HPG increases the number of its members to man traffic at EDSA on Monday from 90 to 150. 2 hours ago |
  • Sen. Drilon to ask LP to immediately convene and approve its vice presidential candidate for 2016. 2 hours ago |
  • Sen. Franklin Drilon believes Sen. Grace Poe will run for president in 2016. 2 hours ago |
  • Mother of death convict Maryjane Veloso claims Consul General Roberto Manalo is causing a rift between her & her daughter. 2 hours ago |
  • Celia Veloso says her daughter Maryjane who is in Indonesia’s death row is angry with her for criticizing PH gov’t. 2 hours ago |
  • Suspect in fatal shooting of a man in Quiapo, Manila nabbed. 2 hours ago |
  • Suspect in the slay of DepEd official’s wife & maid in Sta. Ana, Manila denies involvement in the crime. 2 hours ago |
  • Suspect in a double murder case in Sta. Ana, Manila to undergo inquest proceeding. 2 hours ago |
  • 3 vendors killed in a shooting incident in Marawi City. 2 hours ago |
  • 50 more lawmakers to face charges in connection to PDAF scam. 2 hours ago |
  • Firearms of retired and suspended policemen to be subjected to inventory. 2 hours ago |
  • QCPD Station Commanders ordered to go on weekend duty. 2 hours ago |
  • PNP Chief Ricardo Marquez asks mall owners to give PNP prior notice on mall sale. 3 hours ago |
  • 2 victims rushed to hospital after the motorcycle they were riding fell off Magallanes flyover in Makati City. 3 hours ago |
  • Bayan says gov’t to pay P7.5B in penalty charge to consortium operating LRT 1 due to unfulfilled contract obligations. 3 hours ago |
  • Passengers observe MRT 3 trains’ aircon & engine are frequently turned off at some stations which cause more travel delays. 3 hours ago |
  • LRT 2 commuters stand in long lines at train stations to pay for single-journey tickets each time they take rides. 3 hours ago |
  • Lack of beep cards with stored value still plagues LRT 2 operations weeks after magnetic cards were phased out. 3 hours ago |
  • Coloma says President Aquino still trusts Customs Commissioner Bert Lina. 7 hours ago |
  • 2 rebels arrested following an encounter between soldiers & NPAs in Camarines Sur. 7 hours ago |
  • DOTC says drivers in Metro Manila should refrain from committing traffic violations such as swerving & counter-flowing. 7 hours ago |
  • DOTC attributes heavy traffic congestion in Metro Manila to motorists' lack of discipline. 7 hours ago |
  • Complainant Gerry Dionisio says Jose Maria Abaya had fired upon his Kia pick-up along TPLEX in June this year. 7 hours ago |
  • Another previous victim of White Plains shooting suspect Jose Maria Abaya surfaces. 8 hours ago |
  • DPWH to reclaim 1.5 meter of sidewalk along Edsa currently being occupied by illegal vendors. 8 hours ago |
  • DPWH to set up yellow delineators from Edsa-Munoz to Edsa-Roxas Blvd. to separate lanes for public & private vehicles. 8 hours ago |
  • Death toll in accident on Wednesday involving a 10-wheeler truck in Barangka, Marikina rises to 3. 8 hours ago |
  • Customs Chief Bert Lina says sorry for the inspection of balikbayan boxes. 17 hours ago |
  • Suspect in the slay of DepEd Asst. Reg’l. Dir. Menguito’s wife & maid is a businessman & Menquito’s own relative. 23 hours ago |
  • Suspect in the killing of DepEd Asst. Reg'l Dir. Menguito’s wife & maid arrested in Merville, Paranaque. 23 hours ago |
  • Wife & maid of DepEd Asst. Reg’l Dir. Ponciano Menguito found dead from multiple stab wounds in their Sta. Ana, Manila home. 23 hours ago |
Advertisement

Do naughty labels sell wines?

By Sherwin Lao | Jul. 30, 2013 at 08:01pm
Wine companies have been very creative and sometimes over-the-top branders, as evidenced by the abundance of strange names we encounter, from Fat Bastard, Cat’s Pee on a Gooseberry Bush, Bitch, Oops, Frog’s Piss, Mad Housewife, Cardinal Zin, and even Gago (relevant to our Filipino language only) etc.. But can naughty wine brands and labels sell?  Apparently it can, at least in other countries. Below are some of the brands that may not come our way in terms of distribution and availability, given the more conservative Asian society we have as against our Western counterparts. Nevertheless, these are wines that actually sell not only on naughty branding, but also on the delivery of quality that wine drinkers look for.

• Menage a Trois—a very prominent French term that connotes threesome sex, is also one of the best selling single-product wine brands in the US. The wine is being produced by the large Trinchero Family Estates of Napa Valley under their wholly owned Folie a Deux winery. The name is actually a smart reference to the blend of three varietals, the Zinfandel, Cabernet Sauvignon and Merlot. This single red wine brand sells over 20 million bottles annually. In 2009, Menage a Trois was even named “Wine Brand of the Year’’ by reputable beverage publication house Market Watch. Menage a Trois retails at around US$12.00/bottle (around P550.00) in domestic U.S. market.

Dee Erickson, owner and winemaker of Doggy Style Wine


• Naughty Girl Rosé—this is a very popular South African blush sparkling wine which I saw dominating the retail shelves in Western Cape, and is probably strong all over South Africa. The Naughty Girl Sparkling Rose is made by Alvi’s Drift from the Worcester district. Alvi’s Drift was one of the several wineries I met in the Cape wine country on my first visit to South Africa just April this year. The Naughty Girl Rose has very focused target market of young female drinkers ranging from the legal drinking age of 18-year to 30-year olds. The label features the famous ‘‘Marilyn Monroe skirt-flying’’ silhouette in its beautifully crafted design. This sparkling wine is also made more feminine with sweeter style of higher residual sugar of 70gms per liter, and a lower alcohol of 7.5 percent. The dominant varietal (or cultivar as the South Africans rightfully call it) is Muscat d’Alexandrie, with some Colombard and Malbec. The brand has won for Alvi’s Drift a local Best Creative Branding award. Alvi’s Drift employs with much success, social media like Facebook to deliver the naughty but nice message. Naughty Girl Rose retails at a very affordable ZAR50.00/bottle (South African Rand equivalent to around P225.00) in Cape Town.

• Sexual Chocolate—another American wine brand, created by a wine company called SLO Down Wines. This one is taking naughty to another level, far more explicit than others. These testosterone-charged creators even made video clips that show threesomes and sadomasochistic sexual acts, but nothing on the wine itself except as a prop. And I copied verbatim from their website the description of this wine: ‘‘From the guys who brought your daughter home late comes the fourth release of Sexual Chocolate Wine, made in Napa. Sexual Chocolate is true California wine, blending old vine Zinfandel from Napa with Northern California Syrah and Petit Syrah. The Zinfandel presents a rich, warm feel that could be confused with biting into a chocolate covered cherry, while the Syrah adds a finish  that does not linger after the party is over. The Petit blended perfectly to display aromatics of magic and love. Sexual Chocolate pairs well with late night friends, and a second bottle of Sexual Chocolate.’’ This says it all! I do know of someone planning to import this wine into the Philippines. Sexual Chocolate Napa blended red wine retails at US$25.00 (around P1,100.00) from their website.

• Doggy Style—this is the latest wine brand from the Twodog Wine Company based in Utah. As covered by this column last week, I met owner and winemaker Dee Erickson, and he explained the concept behind the creation of Doggy Style brand. The inspiration obviously comes from the huge commercial success of the Menage a Trois wine. Dee loved the idea of something naughty, daring and unconventional, as embodied also by his company Twodog wines. Because they are already Twodog Wine, named after Dee’s two dogs Molly and Fancy, Doggy Style seems like a good fit for a brand extension. Dee takes pride in Twodog having a great supply chain concept that can ensure that Doggy Style will not be just a gimmick, but a real good value quality wine. Doggy Style will be a non-vintage wine so the proprietary blend can be altered for more consistency from vintage to vintage. Like Sexual Chocolate, Doggy Style has made a video clip too, but Dee said it is done sexy, naughty but artsy and not trashy. And here is the slogan, “Doggy Style Wine—You will like it in the end.’’ Doggy Style blended red and white wines are priced at parity with Menage a Trois, US$12.00/bottle in the U.S. market.

Vulgarity will probably catch attention, but to real wine lovers, bottom line remains that the wine has to deliver on its quality-for-price ratio. However, if these wine brands can become effective pick-up lines in bars and clubs, then sadly, quality can be thrown out of the window among the bibulous crowd.

For comments, inquiries, wine event coverage, wine consultancy and other wine related concerns, please e-mail me at protegeinc@yahoo.com. I am a proud member of the Federation Internationale des Journalists et Ecrivains du Vin et des Spiritueux or FIJEV since 2010. You can also follow me on twitter at www.twitter.com/sherwinlao.
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by MST.ph. Comments are views by manilastandardtoday.com readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of manilastandardtoday.com. While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with MST.ph editorial standards, MST.ph may not be held liable for any false information posted by readers in this comments section
comments powered by Disqus

In This Category

Want Updates?

Be the first to know on what is latest from MST.ph, simply enter your email below to get started. We don’t spam dont worry!

Advertisement