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A powerhouse cast for SM Aura opening

By MST Lifestyle | May. 15, 2013 at 06:02pm
SM Aura Premier opens tomorrow with a powerhouse cast of the world’s top names in the world of fashion with Hollywood A-lister Sarah Jessica Parker, who is no slouch in the fashion department, as special guest.

Many global brands will have their first stores in the Philippines in the new upscale mall.

Swedish brand J. Lindberg, which is known for successfully combining  fashion and sportswear will have a store  at the first level of SM Aura Premier.


Suiteblanco, J. Lindberg,  BB Dakota, Minelli, Stuart Weitzman, and Farah Vintage have chosen to open their first stores in the country at SM Aura Premier.  Stefanel makes a comeback to Manila, American Eagle spreads its fashion wings, TM Lewin  brings its superb tailoring to another place in town, and of course there are fashionista favorites Forever 21 and Uniqlo.

Here are some of the brands opening at SM Aura Premier:

J. Lindberg, is a Swedish clothing company marketed as a 21st century lifestyle brand. Successfully combining fashion and sportswear, the company’s main collection and its progressive golf and ski collections are sold in 30 countries worldwide.

BB Dakota is a modern lifestyle brand designed by mother-daughter team, Gloria and Katharine Brandes. Each of the women brings their distinct viewpoint to the design process, which is what gives the BB Dakota look its compelling duality. Gloria and Katharine are united in the goal of bringing good, smart design to strong women and to create clothing whose sexiness emanates from its subtlety and sense of humor. BB Dakota can be found in the US and internationally at fine boutiques and department stores as well as bbdakota.com.

Minelli specializes in shoes and bags from France.  Combining  elegance and audacity, Minelli collections represent current trends interpreted in a feminine way.  The brand is synonymous with a choice of powerful models: full details of originality, attractive color schemes, and quality.

Stuart Weitzman is a high-end shoe company, known for  using  unique materials like cork, vinyl, lucite, wallpaper, and 24-karat gold  and are sold over 70 countries.

Farah Vintage was founded in the 1920s and is renowned for its quality and craftsmanship. Its line for men and women is very famous for its quality and design patterns and also for its flexibility. Farah vintage sale has brought a very good outlet for the people who are thinking to opt for this clothing. Farah vintage sale consists of the garments both for men and women like shirts, shorts, trousers, boxers etc.

Farrah Vintage brings its renowned  quality and craftsmanship to its first store in the Philippines at the second level of SM Aura Premier.


Suiteblanco is a Spanish company specializing in the design, production, distribution and sale of all types of accessories and clothing for the modern woman and man, a demanding public that looks for constant novelties and for whom day by day we try to be the best. It currently has over 240 shops spread around 15 different countries.

Italian brand Stefanel is known for its strong retail presence all over the world since 1982.  The Group’s Stefanel is wide and varied and provides the flexibility necessary today to compete successfully in world markets.

The first T.M.Lewin opened in Jermyn Street in 1898. This bustling London Street soon became a magnet for the world’s finest tailors with Thomas Mayes Lewin among the industry’s original innovators. A hundred years ago, shirts didn’t have buttons down the front. T.M.Lewin’s “coat-shirts” were not only pioneering, they are a prototype of the modern shirt worn today.

American Eagle Outfitters is an American clothing and accessories retailer headquartered in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman’s Menswear and has more than 900 stores worldwide.

There’s more fashion fun ahead with the series of shows from these brands:  Forever 21 on May 17, Uniqlo on May 18, and Bench on May 19.  All shows will be held at the SM Aura Premier Upper Ground Floor Atrium from 3 to 6 p.m.                Dinna Chan Vasquez
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