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ABS-CBN signs deal with Middle East firm

By Lailany P. Gomez | Apr. 30, 2013 at 12:01am
Publicly-listed broadcast company ABS-CBN Corp. said Monday it teamed up with a leading pay-TV network in the Middle East and North Africa to bring more news and entertainment content to Filipino viewers in the region.

ABS-CBN Middle East, a wholly-owned subsidiary of ABS-CBN, tapped OSN to carry four new Filipino channels from ABS-CBN beginning May 1.

“We are delighted to offer through OSN our four channels to cater to the diverse viewing preferences of Filipinos in the Middle East. With this partnership with OSN, ABS-CBN through TFC fortifies its already strong presence in the region built over in almost two decades through its own direct-to-home platform and its carriage partnerships with the major cable operators,” said ABS-CBN Middle East managing director Edgardo Garcia.

Channels include TFC (The Filipino Channel) which has the widest reach among Filipino viewers; Bro, a dedicated sports and entertainment channel; Cinema One Global, a channel featuring box-office hits, classic movies and teleserye marathons; and ANC, a 24-hour news channel broadcasting breaking news and information, talk shows, and documentaries from the Philippines and around the world.

“Our partnership with ABS-CBN, the largest provider of entertainment to Filipinos globally, is a clear demonstration of our network’s strength in reaching out to the widest cross-section of the region’s Filipino community. Both OSN and ABS-CBN focus on quality content and the addition of four new world-class channels complements our existing Filipino channel line-up, further strengthening OSN’s choice and variety proposition for the segment,” said OSN chief executive David Butorac.
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