Hawaiian Airlines said Thursday it will stop direct flights to Manila in July amid high fuel prices and low fares.
“High fuel prices and low fares have plagued this particular route and while we have made several efforts to improve the economic performance of our Manila service, including adjusting our flight schedule to optimize connections and upgrading to newer A330 aircraft, we’ve concluded that the route will not be a commercial success,” Hawaiian Airlines chief commercial officer Peter Ingram said.
The Honolulu-based airline is the largest in Hawaii and the 11th biggest airline company in the United States. It began its Honolulu-Manila service in April 2008 and established a ticketing office in Makati City.
The airline company said in a statement flight HA 455 would make its final trip from Honolulu to Manila on July 31 while HA 456 would make a final return from Manila to Honolulu on Aug. 1, 2013.
The service, which operates four times weekly, was inaugurated in April 2008.
It said the airline’s reservations department would make arrangements with other airlines serving Manila to accommodate customers, who have ticketed reservations after Aug. 1 and get in touch with affected passengers with new accommodations.
The airline said it will continue to accept reservations for travel prior to the discontinuation date, provided all travel is completed by Aug. 1, 2013.
The airline company said while it would discontinue its non-stop flights to Manila, it would add new flights to Beijing, China by April 2014.
“A scheduled flight between China and Hawaii has long been an aspiration of Hawaiian and the travel industry in our state, and as the barriers to visitor travel from China to the United States slowly come down, we believe there will be significant demand for a Hawaii vacation and Hawaiian Airlines,” said company president and chief executive Mark Dunkerley.
“With our network of flights between the islands and from Hawaii to 11 cities in the US mainland, Hawaiian is in a great position to offer the multi-stop itinerary that many visitors from China prefer,” he said.
The airline said the non-stop service to Beijing would give China greater access to Hawaii, which was expected to become one of China’s most important visitor destinations.
Hawaiian Airlines also flies to Japan, South Korea, Taiwan, Australia, New Zealand, American Samoa and Tahiti. It also flies to Hawaii from 11 US cities.
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