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Local ERP solutions provider brings technology with passion

By Marlon C. Magtira | Feb. 24, 2013 at 12:02am
Cristy Llacer Oreta joined the corporate world when she was only 18 years old in 1987 onto a fresh start from college to serve the country during the term of President Cory Aquino.

Right after earning her business degree from the Philippine Christian University, she was exposed to various departments and organizations in the government and was involved to develop systems and procedures in a budding technological environment.

Cristy emphasizes commitment, passion and sincerity to make things happen in a competitive tech industry.

In 1993, she was invited to join the private enterprise space to develop a market for an automated accounting system which was slated to be distributed in the Philippines.

“I was persuaded to leap to an entirely new field because systems and elegant software really interest me,” Oreta said.

“I accepted the challenge and marry the product that I need to develop a market for. We were doing fine and the product was already starting to be recognized. It even got the attention of the business sector but Asian crisis got in the way. So, the company decided to stop distributing automated products and focused on their original business,” she said.

Sleepless nights hounded Oreta because the product with “so much potential” that she was “married” to was just starting to become popular, but about to be shelved.

Oreta went on to pick up the pieces where she started and eagerly looked for other ways to move on and make her serious efforts productive.

She thought of developing spin off operations for the remaining automated software products of her company, which was eventually approved but without upfront capital.

With the absence of financial support, her initial business operations were not easy.  She converted one of the rooms in her house to be her office, where she borrowed supplies and equipment from her husband who operated his own business.

She started with only one employee who helped here with the selling, training and implementation of various software solutions. She persistently worked for getting new clients and the business started to bring in decent cash flows. She was able to get funds to procure new equipment including laptop and desktop computers and furniture necessary for business operations.

After a three-month transition period, Oreta was able to save enough capital to formalize her company’s organization. Along with two other partners, Garth Noel Tolentino and Vic Sollora, Oreta established eMethods for Business Management (eMBM), an automated software solutions provider for business operations in the country.

On its 10th year of doing business, eMBM is still a baby for Oreta compared to other organizations and its competitors. “But we can say we have been through a lot of challenges.  We served our clients well that made them stay with us. We have more than 5000 Quickbooks installation nationwide and it is still growing,” Oreta said.

“Commitment, passion, sincerity, and integrity are the characteristics and values we need to make things happen,” she said.

In her bid to continuously provide quality service to her clients, Oreta said eMBM intends to further its development of business applications for local entrepreneurs. Her company recently forged a partnership with a fellow entrepreneur to develop and design a system that will serve the needs of her graduating QuickBooks clients dubbed QuickNet.

“QuickNet is a medium sized accounting package and we are proud to say that QuickNet has already won quite a number of accounts over other known international software,” Oreta said.

As eMBM recognizes the need for affordable Enterprise Resource Planning solutions to respond to a growing local economy, the company has been recently appointed by xTuple, a global provider in open-source ERP, to distribute and implement xTuple products in the Philippines and Southeast Asia.

“Thousands of companies both large and small, especially small and medium enterprises or SMEs and those engaged in large-scale distribution and manufacturing, will benefit from the more affordable yet fully integrated open-source enterprise resource planning (ERP) system introduced recently in the country,” Oreta said.
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