News Flash

October 09, 2015, Friday
  • Police detective shoots dead a hostage-taker who took control of a bus along Taft Ave. corner Pedro Gil in Manila. 13 hours ago |
  • Coloma says Pres. Aquino cannot yet certify as urgent the proposed BBL since it is still in the period of interpellation. 14 hours ago |
  • Arroyo to file her COC next week as she intends to run for 3rd & final term in Pampanga’s 2nd district. 14 hours ago |
  • Sen. Angara says both Senate & House are trying to find a ‘win-win solution’ for bill seeking to lower income tax. 14 hours ago |
  • Arroyo asks Sandiganbayan for permission to avail of some medical procedures in St. Luke’s QC from Oct. 21 to 22. 14 hours ago |
  • Rep. Arroyo asks Sandiganbayan to allow her to go through some medical tests not available at VMMC. 14 hours ago |
  • Policeman killed in an ambush in Marawi City on Wednesday night. 19 hours ago |
  • Comelec & Smartmatic-TIM to hold review of source code for 2016 elections in the first week of Jan. 2016 19 hours ago |
  • Arroyo to file new petition for bail at Sandiganbayan & will use UN Working Group’s report as basis. 19 hours ago |
  • DOJ cites US-PH Mutual Defense Treaty as basis for participation of U.S. troops in Mamasapano operation. 19 hours ago |
  • DOJ says U.S. troops who participated in Oplan Exodus did not violate the PH constitution. 19 hours ago |
  • DOJ says U.S. troops’ participation in Mamasapano clash was limited to intelligence work & monitoring & not actual combat. 19 hours ago |
  • DOJ confirms U.S. troops’ participation in Oplan Exodus launched the Mamasapano operations last Jan. 25. 19 hours ago |
  • Palace does not see Enrile’s call for full plenary debates on Mamasapano encounter as an attack vs. Aquino gov’t. 19 hours ago |
  • Singer and comedienne Elizabeth Ramsey passes away at 83. 20 hours ago |
  • Businessman Cedric Lee pays P 20K bail at Court of Tax Appeals in connection with the tax evasion case filed vs. him by DOJ. 20 hours ago |
  • Sen. Juan Ponce Enrile says the death of SAF 44 must not be taken lightly. 20 hours ago |
  • Sen. Enrile seeks a full plenary discussion on the Senate committee report on Mamasapano encounter. 20 hours ago |
  • Justice Sec. Leila de Lima says they have legal basis to detain Pampanga Rep. Gloria Arroyo. 20 hours ago |
  • Sen. Miriam Santiago says some society leaders are urging her to run for president & she can rise to the occasion. 20 hours ago |
  • DOJ: No witnesses that can identify who killed the 9 Seaborne Commandos that attacked suspected Malaysian terrorist Marwan’s hut. 20 hours ago |
  • DOJ: 9 Seaborne Commandos who attacked Marwan’s hut were killed in an area away from cornfield in Tukanalipao where 35 SAF members died. 20 hours ago |
  • DOJ: No respondents can be charged for the death of 9 members of 84th Seaborne Commandos who attacked Marwan’s hut during Mamasapano clash 21 hours ago |
  • 5-man UN Working Group urges PH gov’t to review Arroyo’s bail petition based on int’l human rights standards. 21 hours ago |
  • UN Working Group cites international law as basis for finding Arroyo’s continued detention illegal. 21 hours ago |
  • UN Working Group on Arbitrary Detention declares Arroyo’s detention at VMMC arbitrary & illegal. 21 hours ago |
  • Magnitude 4.7 earthquake hits Masbate & parts of Sorsogon. 21 hours ago |
  • 1 person dies & 3 are rescued as boat capsizes in Taal Lake in Talisay, Batangas. 21 hours ago |
  • Armed men abduct an Italian in Dipolog City. 21 hours ago |
  • Road mishap involving a truck & 9 motorcycles occurs at Commonwealth Ave near Tandang Sora flyover in QC. 21 hours ago |
  • Fire in Barangay Lipunan, Quezon City now under control. 21 hours ago |

LINE mobile app invades PH market

By Marlon C. Magtira | Feb. 15, 2013 at 12:02am
LINE mobile messenger app sets up for the Philippine market.  Photo by Ricky Carballo

With more than 110 million users in 231 countries, LINE mobile messenger app announced on Valentine’s Day it is all set up to conquer the Philippine market.

“LINE is tapping into the momentum of its growth to further expand its service worldwide. We are eyeing the Philippine market, as it is filled with a multitude of opportunities such as Philippines’ high smartphone penetration rate and its high potential market growth,” Lee told the Manila Standard.

Launched in mid 2011 by the largest South Korean search engine company Next to Human Network (NHN) Corp., LINE mobile messenger is designed to offer free messaging, calling and group chatting.

In addition to basic free messaging, voice call and group messaging with up to 100 people, LINE also provides various social networking features such as stickers to enhance the communication experience by incorporating emotions, home & timeline, multiple family apps including game and camera enhancements.

To enhance the presence of LINE and its family apps in the Philippines, LINE will actively carry out marketing campaigns like partnering with Filipino artists, animation and entertainment companies to release various localized contents such as stickers and celebrity official accounts, Lee said.

LINE also intends to outsource fun games through cooperation with game developers in the Philippines.

Hyun-bin Kang director of LINE business at NHN, said, “through the continuous release of features, LINE has become wildly popular in Asia and is also rapidly growing in North America and Europe, as well as in Spanish speaking countries. LINE is an ideal communication tool for the Philippines, the world’s text-messaging capital.”

“Users can communicate through various methods such as free messages, local and international calls, and even by playing games together.” Kang said.

“LINE is striving to introduce localized dynamic and distinct features for users in the Philippines.” LINE’s fun stickers will also enable the users in the Philippines, who are known to freely express their feelings, to accurately illustrate and visualize their emotions. The Philippines is a new target market for LINE, according to Kang.

The four LINE characters: Brown, Cony, Moon and James, have distinctive personalities that have gained popularity from users worldwide. With a wide array of dramatic facial expressions portrayed by these characters, there are more than 200 types of stickers in which users can utilize while chatting to share emotional expressions to enhance  conversations.

A notable element of LINE geared to compete with Facebook is the Home & Timeline feature. Similar to Facebook, this feature provides a personal space where users can share photos, videos, including location information.

The official accounts feature allows users to communicate and receive contents from celebrities, public figures and corporate brands on real-time.

LINE mobile messenger app is designed across multi-platforms on iOS, Android, Blackberry, and Windows.
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